The problem with our society is that we are moving more and more into a society which is determined by I-IT relationships. Christopher Lash in his book the Culture of Narcissism says we are becoming a society of "happy hookers," where the goal is to sell oneself to people around us, where it a boss at work or a potential date at a coffee shop. This I-IT-happy-hooker way of life is causing more fragmentation and greater isolation. It is no wonder that the UK recently appointed a special cabinet minister post to address the problem of loneliness.